Why You Need a Strong Web Presence to Meet Your Lead Objectives: When I talk to business executives about web presence, I get an interesting mix of responses:
What is a strong web presence and why do I care?
I sell a/an (infrastructure/sophisticated technology/enterprise/ services/ international) product to businesses. How do I know my customers are on the Internet?
We just spent $X on a website upgrade/replacement. Doesn’t that give us a strong web presence?
We just had an SEO/SEM firm optimize our site. We now have a top ten ranking for keywords
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