Thursday, October 13, 2011

Don't Sell, Seduce!

Don't Sell, Seduce!:

Emotional ads are processed quite differently by the brain than those that appeal to logic, according to a new study published in the Journal of Neuroscience, Psychology and Economics shows that . That might seem like old news to Neuromarketing readers, but the experimental approach was somewhat different than past efforts in this area.

read more

No comments:

Post a Comment