Management magazine, compilation of tips, techniques, knowledge, and how-to in management
Tuesday, October 25, 2011
Top Work at Home Jobs for 2011 – 2012
Is your To-Do List becoming overwhelmed? Find out how an Action Program can help...
Action Programs - Time Management Training from MindTools.com
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Learn how to stay on top of many simultaneous projects, and manage them in a co-ordinated, well-organized way.
5 Ways to Maximize Ecommerce Holiday Marketing
Say "Happy Holidays" to a shopper, and they'll most likely interpret it as, "Congratulations! Here's your giant headache. You're welcome." After all, what is a holiday shopping trip mean, anyway? Christmas music looped until you can't stand it anymore, a square mile of pavement around the mall with no place to park, and a million shoppers everywhere. To most people, this corresponds with a huge amount of inconvenience and frustration, which means that, if given the choice, most people will shop at home if they can, via the internet. For your ecommerce business, this can be nothing if not advantageous, at least if you're adhering to ecommerce holiday marketing best practices. Here are some tips for maximizing your potential this holiday season.
Top 10 ways to get greater value from music in your marketing
No Time to Innovate
Nine Best Practices for a More Effective Elevator Pitch
The Best-Kept Secrets Of Doing A Competitive Analysis
The Young Entrepreneur Council (YEC) is an invite-only nonprofit organization comprised of the country's most promising young entrepreneurs. The YEC promotes entrepreneurship as a solution to youth unemployment and underemployment and provides its members with access to tools, mentorship and resources that support each stage of a business's development and growth.
When recently asked about their best-kept secrets to performing a competitive analysis for their brands, YEC members had the following to say.
1. Have an undercover ambassador
Performing your own market research for a competitive analysis, especially when you are publicly known among your competition, just doesn't work. Identify people who can act as an undercover ambassador on your behalf and go into the market to get firsthand feedback on how your brand is perceived and insight on your competition and how they are doing. Organic data points provide the most value.
—Lauren Maillian Bias, Luxury Market Branding
Monday, October 24, 2011
Tips rahsia menulis email pemasaran yang berkesan
5 Best Practices to Improve Customer Service
Program Managers and Project Managers: A Comparison
Inbound marketing: How it Works
Behind Enemy Lines: A View from Procurement
Innovation is About Execution, Despite the Myths
5 Key Steps to a Cover Letter that Opens Doors
important part of your pitch for employment.
To get this useful advice and many other helpful career resources, visit us now at CAREEREALISM.com.
14 Ways to Research Company Culture
To get this useful advice and many other helpful career resources, visit us now at CAREEREALISM.com.
Thursday, October 20, 2011
The Main Reasons for an Entrepreneur to Start a Blog
Project Management: Risk Measurement
Give a Team an Idea and They'll Innovate Today
Innovation - What's Hot, What's Not?
Open Innovation vs Internal Innovation
A Great Executive Summary
Wednesday, October 19, 2011
How strategic is our technology agenda?
CEOs should shake up the technology debate to ensure that they capture the upside of technology-driven threats. Here’s how. Read more on the McKinsey Quarterly > | Topics:
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Top Entertainment Apps
iPad/iPhone/iPod|Free |5.7Mb
IMDb is as you would expect; movie information, just like you would get
on their website. The App also enables you to easily add movies to your
"watch list"....
5 Steps to Improve Your Loyalty Program
Incentives Don’t Make A Lasting Impression
Top 10 video advertising networks to monetise your website
Facebook Tips for Midsize Businesses
6 Things Brands Can Learn from “Watch the Throne”
Mendekatkan Diri Dengan Prospek Melalui Artikel Marketing
Indonesia cuma punya 700 akuntan publik
JAKARTA: Semangat keterbukaan dan akuntabilitas atas sistem keuangan yang dicerminkan dari adanya pelaporan keuangan yang akuntabel di Indonesia ternyata baru sebatas jargon jika melihat jumlah akuntan publik di Republik ini baru mencapai 700 orang.
Perilaku spiritual bisa tingkatkan kesehatan
JAKARTA: Perilaku spritual seperti meditasi dan doa, bermanfaat dalam meningkatkan kesehatan melalui perubahan biologis dan kerja otak. Selain kesehatan fisik, juga berdampak positif untuk menurunkan tingkat kecemasan dan depresi, dengan mengurangi hormon stres, plasma, dan kortisol.
Creating a Powerful Sales Plan
Field salespeople have a unique aspect to their jobs – they have the ability to decide what to do every moment of every day. The need to make this decision – where to go, who to see, who to call, what to do – distinguishes the sales profession from most others.
The Cold Call Relationship
Cold calling is not like fast food. It's not an instantaneous event. We need to stop treating it that way. Less than 2% of first call cold calls are answered by the targeted person. In almost EVERY instance a message is left. We don't get to talk to who we want. We leave a message and the minute that has happened we have started a relationship and it is no longer a cold call. Once a message is left, regardless of what they did with it, they know who we are. An opinion has been formed. Usually a weak, fleeting opinion that has little bearing on anything, but an opinion none the less. We've penetrated the wall. What's key to remember is we are now part of their psyche. The next call is no longer cold. A cold call can only happen once. It's now a warm call. Understanding this changes the game.
Thursday, October 13, 2011
Key to Social CRM success: Go Local!
So you think you can tweet?
One of the really cool things about Twitter is how innovative its users are. Many of the app’s special terms, acronyms, and conventions were developed collectively and organically from the bottom up—and eventually integrated into the…
Learn How to Identify and Prioritize Your Project Risks
Best Practices for Accepting Mobile Payments In Person
Don't Sell, Seduce!
Emotional ads are processed quite differently by the brain than those that appeal to logic, according to a new study published in the Journal of Neuroscience, Psychology and Economics shows that . That might seem like old news to Neuromarketing readers, but the experimental approach was somewhat different than past efforts in this area.
read moreA lesson in marketing from Steve Jobs
This might be the single best marketing lesson I've ever gotten. I'd write more but that would take away from this simple 6 minutes. Enjoy.
Mobile devices are shaping business today.
6 Tips for Building Great Product Pages
If you run an online business, chances are you understand search engine optimization, traffic reports, and meta data as general concepts. However, what you may not realize is that you need to optimize every single page on your website -- especially your product pages.
Here are 6 great tips for building effective product pages for your ecommerce website.
Two Construction Management approaches
Branding and Web Marketing For SMBs
Branding and Web marketing go hand in hand these days. Are you using both for your small business. Below you’ll find resources in these topics and a variety of other issues for SMBs.
Cara Promosi yang Efektif dan Efisien
How To Make Legit Money Online
If you are looking for a legitimate way to make money using the Internet look no further.
How To Make Your Dreams Come True
(i do not own the right to the song) This video is your guide to finding the financial freedom you deserve along with a way to make time to spend with your family and be your own boss. Work where you want when you want how and what ever way you want only needing [...]
Spotting the exceptionally talented
IMF Says Europe Crisis Escalation Poses Severe Risk to Asia
Wednesday, October 12, 2011
US and Indonesian Economists: Asia Will keep Growing
Asia Diyakini Akan Terus Tumbuh
Negara-negara Asia yang perekonomiannya tengah berkembang (emerging countries) diyakini akan terus tumbuh di tengah gejolak ekonomi global akibat krisis yang dialami negara-negara maju. ”Di tahun 2012 pertumbuhan sebagian besar akan disumbangkan oleh Asia.Sementara, negara-negara maju lainnya masih akan berusaha keluar dari krisis,”ujar ekonom dari Finance and Business Economics Marshall School of Business University of Southern California Selahattin Imrohoroglu dalam ceramah ilmiahnya yang bertajuk ”Crisis Wave from United States to Indonesia” di PPM School of Management Jakarta, Selasa (11/10). Menurut dia,Asia memiliki beberapa keuntungan, di antaranya adalah demografi dan pengembalian arus modal yang cukup tinggi.
Wednesday, October 5, 2011
Steve Jobs made a dent in the universe
Steve Jobs, the cofounder and former chief executive of Apple, has died. He was 56.
Jobs was a visionary leader who, more than any other single person, reshaped the face of consumer technology.
He was often quoted as saying “we’re here to put a dent in the universe.” More than anyone, he did exactly that.
From his earliest computers, co-developed with Steve Wozniak, to the smartphones and tablets that his company developed, Jobs showed a singleminded dedication to building products that were easier to use, better-looking and more intuitively useful than what had gone before.
He liked to say that Apple’s products were “magical,” and if that’s the case, he was the marketing and technology magician behind the curtain.
And if they weren’t exactly magic, Apple’s products were certainly a sufficiently advanced technology.
Many of the innovations that Apple would become famous for — the mouse, the desktop metaphor, icons, touchscreen technologies — didn’t originate with Apple. But Jobs clearly had a knack for identifying ideas that weren’t reaching their full potential elsewhere, then integrating them into compelling products that struck a chord with consumers.
Jobs was also a tough and uncompromising manager who inspired fear as well as admiration. He was adamant in resisting features that weren’t necessary. He’d say no to keyboards, because touch technology was enough — even though the vast majority of smartphones had keyboards and people would have thought it was crazy to drop them. He’d say no to multiple buttons on the front of the iPhone — it needed only one. Before that, he’d said no to floppy disks, optical drives, multiple buttons on the mouse
Tuesday, October 4, 2011
Robert Kiyosaki Says Entrepreneurship Will Bring Back Jobs
US students more connected but less web-savvy than Chinese peers
A mini-survey from Stanford has concluded that US high school students spend “significantly” more time using digital media than their Chinese peers.
The research did, however, find Chinese students to be more net-savvy. The Beijing-based teens were faster to embrace new Internet technology and more likely to connect online with people they do not known in person.
Tech brands dominate top global brands list
The maker of the popular iPhone, iPad2, music players and computers was one of the biggest gainers in an annual marketing industry report on the top 100 global brands, jumping to No.
Chinese suspicion over US intentions
Show Your Passion, Advance Your Career
Why You Need a Strong Web Presence to Meet Your Lead Objectives
What is a strong web presence and why do I care?
I sell a/an (infrastructure/sophisticated technology/enterprise/ services/ international) product to businesses. How do I know my customers are on the Internet?
We just spent $X on a website upgrade/replacement. Doesn’t that give us a strong web presence?
We just had an SEO/SEM firm optimize our site. We now have a top ten ranking for keywords
Monday, October 3, 2011
Best Practice: Kick-Off Meeting
Marketing Strategies – Brand Recognition Drives Traffic for Successful Marketing Ventures
How Marketers Should Leverage New Marketing Technologies [Marketing Update]
Last week on Marketing Update, Karen and Mike sat down and talked about new technology for marketers: Kindle Fire, Google+ for all, and Google Analytics.
Kindle Makes Tablet Ownership More Accessible
Amazon has launched a new tablet called the Kindle Fire, which will definitely be in close competition with the iPad. It’s almost certain that the Kindle Fire will become mainstream due to its affordable $199 price tag, full Kindle ebook functionality, video, music, and full-color web browsing. Recent reviews state that the Kindle Fire is an excellent choice for consumers looking for a tablet that can be used for entertainment purposes.
Marketing Takeaway: The demand for mobile device innovation is constantly growing, and the Kindle Fire’s $199 price tag and features should drive new customers to adopt this product. Mike and Karen advise that you adapt your content to all mobile devices and figure out how to present your brand in a condensed and animated manner via apps, downloads, and advertisements.
Google+ Boosts User Base
Google+ gained 25-30 million users during its invitation-only period. Once Google made its social network available to everyone, it reached 40 million users. This influx of users occurred after Google changed its approach by explaining how “you don’t have to be some tech connected person to use us.” Even though Google+ has seen a 1,269% increase in traffic, they are still not seen as a major threat to Facebook’s reported 800 million account base. However, if Google+ continues to attract more users at this rate, there could be shift in social media authority between Facebook and Google.
Marketing Takeaway: Google+ still hasn't released features that would enable companies to create business accounts/pages on its social network, making it currently less applicable to marketers than other social networks like Facebook. That said, Google is planning to release business pages soon, which means marketers should become accustomed to the social network through their personal accounts so they are familiar with the ins and outs and can be ready to quickly create business pages when they become available.
Google Analytics Goes Real Time
Google Analytics is a tracking tool used by website operators to study the traffic patterns of websites. Recently, Google added its first real-time traffic tracker, eliminating the lag time for full data reporting. Its real-time data feature reveals your site’s active-visit count and creates consolidated reports that combine data, making it easier for users to understand. Google also now offers a new Analytics Premium Package, which will charge users for its services. The Analytics Premium Package is intended for larger companies looking for more data collection and additional modeling tools.
Marketing Takeaway: Google’s latest tracking tools are best suited for media companies that produce breaking stories that gain a lot of traffic to their site. However, the tools lack in their overall marketing analytics reporting. So if you're looking to collect closed loop marketing data and consolidate your reporting efforts with aggregate data from various channels, you'll need a more sophisticated, integrated marketing analytics tool. In a nutshell, marketers should choose tools based on their business goals.
What do you think of some of the latest technological advances available to marketers?
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