Tuesday, October 25, 2011

Top Work at Home Jobs for 2011 – 2012

Top Work at Home Jobs for 2011 – 2012: By Holly Reisem Hanna With unemployment on the rise, companies looking to get leaner and individuals looking to achieve better work-life balance, working at home is becoming more popular than ever. Even though the Internet has made it possible for more and more people to do their jobs from home, not all jobs translate well [...]

Is your To-Do List becoming overwhelmed? Find out how an Action Program can help...

Is your To-Do List becoming overwhelmed? Find out how an Action Program can help...: Is your To-Do List becoming overwhelmed? Find out how an Action Program can help you become exceptionally well-organized.


Action Programs - Time Management Training from MindTools.com
www.mindtools.com
Learn how to stay on top of many simultaneous projects, and manage them in a co-ordinated, well-organized way.

5 Ways to Maximize Ecommerce Holiday Marketing

5 Ways to Maximize Ecommerce Holiday Marketing:
eCommerce holiday Say "Happy Holidays" to a shopper, and they'll most likely interpret it as, "Congratulations! Here's your giant headache. You're welcome." After all, what is a holiday shopping trip mean, anyway? Christmas music looped until you can't stand it anymore, a square mile of pavement around the mall with no place to park, and a million shoppers everywhere. To most people, this corresponds with a huge amount of inconvenience and frustration, which means that, if given the choice, most people will shop at home if they can, via the internet. For your ecommerce business, this can be nothing if not advantageous, at least if you're adhering to ecommerce holiday marketing best practices. Here are some tips for maximizing your potential this holiday season.

Top 10 ways to get greater value from music in your marketing

Top 10 ways to get greater value from music in your marketing: Music is a powerful communication tool, yet many agencies and marketers relegate it to the soundtrack of television commercials. Increasingly marketers are embracing the power of music to engage their audiences and to build communities around the brand. But here … Continue reading

No Time to Innovate

No Time to Innovate: We all know that when it comes to business, and life in general, that there are two major constraints we all face – and often trade off one against the other – those two constraints are time and money. How do companies balance the day to day operations with the need to innovate?

Nine Best Practices for a More Effective Elevator Pitch

Nine Best Practices for a More Effective Elevator Pitch: Whether you’re rallying support for a new innovation idea, seeking investors for a new business, partners to help sell your services, or new prospects to fill your pipeline, an effective elevator pitch is critical.

The Best-Kept Secrets Of Doing A Competitive Analysis

The Best-Kept Secrets Of Doing A Competitive Analysis: From Scott Gerber:
The Young Entrepreneur Council (YEC) is an invite-only nonprofit organization comprised of the country's most promising young entrepreneurs. The YEC promotes entrepreneurship as a solution to youth unemployment and underemployment and provides its members with access to tools, mentorship and resources that support each stage of a business's development and growth.

When recently asked about their best-kept secrets to performing a competitive analysis for their brands, YEC members had the following to say.

1. Have an undercover ambassador

Performing your own market research for a competitive analysis, especially when you are publicly known among your competition, just doesn't work. Identify people who can act as an undercover ambassador on your behalf and go into the market to get firsthand feedback on how your brand is perceived and insight on your competition and how they are doing. Organic data points provide the most value.

Lauren Maillian Bias, Luxury Market Branding

Monday, October 24, 2011

Tips rahsia menulis email pemasaran yang berkesan

Tips rahsia menulis email pemasaran yang berkesan: pemasaran-email-berkesanPemasaran email merupakan salah satu teknik berkesan bagi menghubungkan kita dengan orang lain melalui internet. Ia sering digunakan untuk menyalurkan informasi seperti penerangan produk, program affiliate, berita tertentu dan sebagainya. Penulisan email yang betul mampu menarik minat penerima email sekali gus menari minat penerima tersebut membaca email itu. Salah satu perkara yang paling kritikal dalam penulisan email ialah isi kandung email tersebut. Adakah penerima email itu terus membacanya dengan penuh minat atau sekadar melihat sekali imbas lalu men 'delete' nya.

5 Best Practices to Improve Customer Service

5 Best Practices to Improve Customer Service: Your whole enterprise depends on them … but if your front-line service people feel like they’re on the low end of the totem pole, your customers are going to feel that way, too. It is never too late to change that dynamic! I believe that great customer service is the responsibility of every team and [...]

Program Managers and Project Managers: A Comparison

Program Managers and Project Managers: A Comparison: Want to step out of the PM role and become a program manager? Their roles can be similar but there are differences. Read on to find out what extra responsibilities program managers have and consider whether you have the additional necessary experience. Key Differences Although they have similar functionalities, program managers and project mana...

Inbound marketing: How it Works

Inbound marketing: How it Works: Inbound marketing combines content marketing, social media and marketing automation to create a complete process and strategy for building audiences and generating leads. It does this through: Content marketing This is about creating and designing content that people want, based on demand. The content could be white papers, eguides, webcasts, mobile apps, animations and video. [...]

Behind Enemy Lines: A View from Procurement

Behind Enemy Lines: A View from Procurement: Procurement departments aren’t all the evil discount-hounds we think they are – many are seeking new value through supplier collaboration.

Innovation is About Execution, Despite the Myths

Innovation is About Execution, Despite the Myths: Most people think innovation is all about ideas, when in fact it is more about delivery, people, and process. Entrepreneurs looking to innovate need to understand the execution challenge if they expect their startup to carve out a profitable niche in the marketplace, and keep innovating to build and maintain a sustainable competitive advantage.

5 Key Steps to a Cover Letter that Opens Doors

5 Key Steps to a Cover Letter that Opens Doors: While a great resume can open doors, a compelling cover letter can be an equal (if not MORE)
important part of your pitch for employment.
To get this useful advice and many other helpful career resources, visit us now at CAREEREALISM.com.

14 Ways to Research Company Culture

14 Ways to Research Company Culture: My friend and I were talking recently about how to research a company’s culture before you start working there. So, here are 14 ways.

To get this useful advice and many other helpful career resources, visit us now at CAREEREALISM.com.

Thursday, October 20, 2011

The Main Reasons for an Entrepreneur to Start a Blog

The Main Reasons for an Entrepreneur to Start a Blog: Today almost every entrepreneur thinks about having a blog. Blogs are usually created by people to share their observations or problems with the other Internet users. However, more and more people use blogs as an additional source of income. There is no doubt about the fact that when an entrepreneur [...]

Project Management: Risk Measurement

Project Management: Risk Measurement: Image via Wikipedia Small businesses need to analyze the risks in various projects. One way to do t

Give a Team an Idea and They'll Innovate Today

Give a Team an Idea and They'll Innovate Today: In other words, while the ideas seem important, its the process, the tools and the attitude shift that is really valuable. Or, put another way, “give a team an idea, and they’ll innovate in the short run. Give them the tools and the time, and they’ll innovate forever.”

Innovation - What's Hot, What's Not?

Innovation - What's Hot, What's Not?: So what is hot, what is not in innovation at present? Any thoughts? What do we need to remind ourselves about as we go about our ‘daily’ innovation business? Some of my top of the mind quick thoughts…

Open Innovation vs Internal Innovation

Open Innovation vs Internal Innovation: I recently attended the World Innovation Conference in Cannes, France. Something mentioned in passing by Paul Isherwood from GSK stuck in my mind and reminded me of conversations I’ve had with clients considering large scale, cross-divisional collaborative innovation.

A Great Executive Summary

A Great Executive Summary: One of the most important things you can do for your career is to keep your boss in the loop. He wan

Wednesday, October 19, 2011

The men who crashed the world - Meltdown - Al Jazeera English

The men who crashed the world - Meltdown - Al Jazeera English

How strategic is our technology agenda?

How strategic is our technology agenda?:







CEOs should shake up the technology debate to ensure that they capture the upside of technology-driven threats. Here’s how.

Read more on the McKinsey Quarterly >


Topics:





High Tech
Business Technology
Strategy

Top Entertainment Apps

Top Entertainment Apps: IMDb MOVIES & TV

iPad/iPhone/iPod|Free |5.7Mb

IMDb is as you would expect; movie information, just like you would get
on their website. The App also enables you to easily add movies to your
"watch list"....

5 Steps to Improve Your Loyalty Program

5 Steps to Improve Your Loyalty Program: We all know that the cost to acquire a new customer is five to seven times greater than the cost to keep an existing one. It’s Business 101. Yet, a mistake that many companies often make is not actively engaging and rewarding their current customers. Here are five simple steps to keep those programs humming.





Incentives Don’t Make A Lasting Impression

Incentives Don’t Make A Lasting Impression: Monetary rewards are not the answer to recognizing and encouraging success, and can actually undermine motivation. According to a study by the London School of Economics: “We find that financial incentives can result in a negative impact on overall performance.” Gadgets, trips, or other monetary incentives don’t make a lasting impression, or benefit the organization [...]

Top 10 video advertising networks to monetise your website

Top 10 video advertising networks to monetise your website: If you are willing to monetsie your websites or blogs with video advertising in addition to your traditional Google Adsense banners, here is the top 10 video ad networks you should give a try. If you know some video ad networks that are not listed below and worth to be listed, please feel free to [...]

Facebook Tips for Midsize Businesses

Facebook Tips for Midsize Businesses: With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. But many SMB’s don’t take full advantage of the Facebook platform because they’re … Continue reading

6 Things Brands Can Learn from “Watch the Throne”

6 Things Brands Can Learn from “Watch the Throne”: This summer Jay-Z and Kanye West released one of the most anticipated albums of the year – Watch the Throne (Island Def Jam Records). The promotion behind this collaboration between two of hip hop’s biggest stars showcases how brands can use digital to connect to their audiences and excite them to drive successful results. Island [...]

Mendekatkan Diri Dengan Prospek Melalui Artikel Marketing

Mendekatkan Diri Dengan Prospek Melalui Artikel Marketing: Mengapa ada blog marketing yang bisa dapat banyak komentar dan ada juga yang sepi komen? Mengapa ada marketer yang laris dan ada juga yang gagal? Salah satu pembeda adalah pada gaya penyampaian artikel blog. Artikel marketing yang bertujuan memasarkan produk atau layanan jasa hendaknya selalu memposisikan diri sebagai orang terdekat yang paham kebiasaan dan cara [...]

Indonesia cuma punya 700 akuntan publik

Indonesia cuma punya 700 akuntan publik: Small_em__0202
JAKARTA: Semangat keterbukaan dan akuntabilitas atas sistem keuangan yang dicerminkan dari adanya pelaporan keuangan yang akuntabel di Indonesia ternyata baru sebatas jargon jika melihat jumlah akuntan publik di Republik ini baru mencapai 700 orang.

Perilaku spiritual bisa tingkatkan kesehatan

Perilaku spiritual bisa tingkatkan kesehatan: Small_meditasi
JAKARTA: Perilaku spritual seperti meditasi dan doa, bermanfaat dalam meningkatkan kesehatan melalui perubahan biologis dan kerja otak. Selain kesehatan fisik, juga berdampak positif untuk menurunkan tingkat kecemasan dan depresi, dengan mengurangi hormon stres, plasma, dan kortisol.

Creating a Powerful Sales Plan

Creating a Powerful Sales Plan:
Field salespeople have a unique aspect to their jobs – they have the ability to decide what to do every moment of every day. The need to make this decision – where to go, who to see, who to call, what to do – distinguishes the sales profession from most others.

The Cold Call Relationship

The Cold Call Relationship:
Cold calling is not like fast food. It's not an instantaneous event. We need to stop treating it that way. Less than 2% of first call cold calls are answered by the targeted person. In almost EVERY instance a message is left. We don't get to talk to who we want. We leave a message and the minute that has happened we have started a relationship and it is no longer a cold call. Once a message is left, regardless of what they did with it, they know who we are. An opinion has been formed. Usually a weak, fleeting opinion that has little bearing on anything, but an opinion none the less. We've penetrated the wall. What's key to remember is we are now part of their psyche. The next call is no longer cold. A cold call can only happen once. It's now a warm call. Understanding this changes the game.

Thursday, October 13, 2011

Key to Social CRM success: Go Local!

Key to Social CRM success: Go Local!: Marketing is never a zero sum game. Companies don’t have to lose for customers to win and customers don’t have to lose for companies to win. In fact, marketing is the art and science of finding a win-win approach to business transactions in which both the company and customers win. Social Media can play a [...]

So you think you can tweet?

So you think you can tweet?:


One of the really cool things about Twitter is how innovative its users are. Many of the app’s special terms, acronyms, and conventions were developed collectively and organically from the bottom up—and eventually integrated into the…

Learn How to Identify and Prioritize Your Project Risks

Learn How to Identify and Prioritize Your Project Risks: One of the biggest challenges of the project manager is learning how to identify and then prioritize potential project risks. Here, we discuss the assessment process and how to communicate the impact of risks. Risky Business One of the tasks of any project manager is the Risk Management process . Risk management is a project itself, consisting of s...

Best Practices for Accepting Mobile Payments In Person

Best Practices for Accepting Mobile Payments In Person: Before mobile payments, many small businesses either missed sales by not being able to accept credit cards anytime from anywhere, or they delayed their cash flow by waiting until they got back to the office to put together an invoice for the service or good they just provided. With the apps available today that enable most smart phones to process credit card transactions, small business can easily accept mobile payment in person and never again need to miss a sale or delay their cash flow. Benefits of Accepting Mobile Payments There are many benefits for a business to begin accepting … Continue reading

Don't Sell, Seduce!

Don't Sell, Seduce!:

Emotional ads are processed quite differently by the brain than those that appeal to logic, according to a new study published in the Journal of Neuroscience, Psychology and Economics shows that . That might seem like old news to Neuromarketing readers, but the experimental approach was somewhat different than past efforts in this area.

read more

A lesson in marketing from Steve Jobs

A lesson in marketing from Steve Jobs:

This might be the single best marketing lesson I've ever gotten. I'd write more but that would take away from this simple 6 minutes. Enjoy.

Mobile devices are shaping business today.

Mobile devices are shaping business today.: Recent research by location-based ad network JiWire has given us some great insights into the way mobile devices are shaping business today. This is not a prediction, this is what is happening around you and your business right now. I found the following points most interesting: People from 18-34yrs old own on average 2.4 mobile connected devices each. [...]

6 Tips for Building Great Product Pages

6 Tips for Building Great Product Pages:
product pagesIf you run an online business, chances are you understand search engine optimization, traffic reports, and meta data as general concepts. However, what you may not realize is that you need to optimize every single page on your website -- especially your product pages.

Here are 6 great tips for building effective product pages for your ecommerce website.

Two Construction Management approaches

Two Construction Management approaches: As the Senior Project Manager for Bank of America’s California data center buildings, I manage

Branding and Web Marketing For SMBs

Branding and Web Marketing For SMBs:
Branding and Web marketing go hand in hand these days. Are you using both for your small business. Below you’ll find resources in these topics and a variety of other issues for SMBs.

Cara Promosi yang Efektif dan Efisien

Cara Promosi yang Efektif dan Efisien: Saya baru mendirikan usaha ikan lele. Ada beberapa yang saya mau tanyakan.

How To Make Legit Money Online

How To Make Legit Money Online:

If you are looking for a legitimate way to make money using the Internet look no further.

How To Make Your Dreams Come True

How To Make Your Dreams Come True:

(i do not own the right to the song) This video is your guide to finding the financial freedom you deserve along with a way to make time to spend with your family and be your own boss. Work where you want when you want how and what ever way you want only needing [...]


Spotting the exceptionally talented

Spotting the exceptionally talented: Philip Delves Broughton on why businesses should look beyond credentials and experience in the search for exceptionally talented people

IMF Says Europe Crisis Escalation Poses Severe Risk to Asia

IMF Says Europe Crisis Escalation Poses Severe Risk to Asia: An escalation in Europe’s debt crisis may trigger a selloff in Asian assets, force foreign banks to cut lending to the region and disrupt its currency markets, the International Monetary Fund said.

Wednesday, October 12, 2011

US and Indonesian Economists: Asia Will keep Growing

Asia Diyakini Akan Terus Tumbuh

JAKARTA – Krisis ekonomi yang dialami Amerika Serikat (AS) dan kawasan Eropa saat ini diperkirakan tidak berdampak terlalu besar kepada negara- negara di kawasan Asia.
Negara-negara Asia yang perekonomiannya tengah berkembang (emerging countries) diyakini akan terus tumbuh di tengah gejolak ekonomi global akibat krisis yang dialami negara-negara maju. ”Di tahun 2012 pertumbuhan sebagian besar akan disumbangkan oleh Asia.Sementara, negara-negara maju lainnya masih akan berusaha keluar dari krisis,”ujar ekonom dari Finance and Business Economics Marshall School of Business University of Southern California Selahattin Imrohoroglu dalam ceramah ilmiahnya yang bertajuk ”Crisis Wave from United States to Indonesia” di PPM School of Management Jakarta, Selasa (11/10). Menurut dia,Asia memiliki beberapa keuntungan, di antaranya adalah demografi dan pengembalian arus modal yang cukup tinggi.

Wednesday, October 5, 2011

Steve Jobs made a dent in the universe

Steve Jobs made a dent in the universe:
Steve Jobs holding an iPHoneSteve Jobs, the cofounder and former chief executive of Apple, has died. He was 56.

Jobs was a visionary leader who, more than any other single person, reshaped the face of consumer technology.

He was often quoted as saying “we’re here to put a dent in the universe.” More than anyone, he did exactly that.

From his earliest computers, co-developed with Steve Wozniak, to the smartphones and tablets that his company developed, Jobs showed a singleminded dedication to building products that were easier to use, better-looking and more intuitively useful than what had gone before.

He liked to say that Apple’s products were “magical,” and if that’s the case, he was the marketing and technology magician behind the curtain.

And if they weren’t exactly magic, Apple’s products were certainly a sufficiently advanced technology.

Many of the innovations that Apple would become famous for — the mouse, the desktop metaphor, icons, touchscreen technologies — didn’t originate with Apple. But Jobs clearly had a knack for identifying ideas that weren’t reaching their full potential elsewhere, then integrating them into compelling products that struck a chord with consumers.

Jobs was also a tough and uncompromising manager who inspired fear as well as admiration. He was adamant in resisting features that weren’t necessary. He’d say no to keyboards, because touch technology was enough — even though the vast majority of smartphones had keyboards and people would have thought it was crazy to drop them. He’d say no to multiple buttons on the front of the iPhone — it needed only one. Before that, he’d said no to floppy disks, optical drives, multiple buttons on the mouse

Tuesday, October 4, 2011

Robert Kiyosaki Says Entrepreneurship Will Bring Back Jobs

Robert Kiyosaki Says Entrepreneurship Will Bring Back Jobs: After interviewing Donald Trump yesterday, I spoke with his co-author, Robert Kiyosaki today. There new book is called Midas Touch: Why Some Entrepreneurs Get Rich-And Why Most Don't and it's available in bookstores everywhere! Robert is best known as the bestselling author of Rich Dad Poor Dad. Kiyosaki has challenged and changed the way tens of millions of people around the world think about money. He is an entrepreneur, educator and investor who believes the world needs more entrepreneurs. With perspectives on money and investing that often contradict conventional wisdom, Robert has earned a reputation for straight talk, irreverence and courage. I asked Robert some of the same questions as I did Trump to get the duel perspectives on entrepreneurship in the new economy.

US students more connected but less web-savvy than Chinese peers

US students more connected but less web-savvy than Chinese peers: shutterstock 67553095 US students more connected but less web savvy than Chinese peers
A mini-survey from Stanford has concluded that US high school students spend “significantly” more time using digital media than their Chinese peers.

The research did, however, find Chinese students to be more net-savvy. The Beijing-based teens were faster to embrace new Internet technology and more likely to connect online with people they do not known in person.

Tech brands dominate top global brands list

Tech brands dominate top global brands list:

The maker of the popular iPhone, iPad2, music players and computers was one of the biggest gainers in an annual marketing industry report on the top 100 global brands, jumping to No.

Chinese suspicion over US intentions

Chinese suspicion over US intentions: Beijing sees the United States as exploiting its maritime disputes with neighbors, especially Japan, Vietnam and the Philippines, to build "C-shaped encirclement" that redresses what Washington fears is a rapidly shifting balance of power in Asia. However, regional countries are merely interested in pushing back against China's increasing naval assertiveness, not joining a Cold War-style containment strategy. - Michael S Chase (Oct 4, '11)

Show Your Passion, Advance Your Career

Show Your Passion, Advance Your Career: CEOs tend to enjoy being around people who demonstrate their passions easily. So, advance your career by being enthusiastic about different subjects.

Why You Need a Strong Web Presence to Meet Your Lead Objectives

Why You Need a Strong Web Presence to Meet Your Lead Objectives: When I talk to business executives about web presence, I get an interesting mix of responses:

What is a strong web presence and why do I care?
I sell a/an (infrastructure/sophisticated technology/enterprise/ services/ international) product to businesses. How do I know my customers are on the Internet?
We just spent $X on a website upgrade/replacement. Doesn’t that give us a strong web presence?
We just had an SEO/SEM firm optimize our site. We now have a top ten ranking for keywords

Monday, October 3, 2011

Best Practice: Kick-Off Meeting

Best Practice: Kick-Off Meeting: I always thought Kick-Off Meeting (KoM) to be one of the toughest events in a project. The reason is

Marketing Strategies – Brand Recognition Drives Traffic for Successful Marketing Ventures

Marketing Strategies – Brand Recognition Drives Traffic for Successful Marketing Ventures: Do you have a product you'd like to sell but don't know how to sell it? Putting a worthwhile brand on your product and driving buyers with word of mouth marketing might be helpful. Here's how one man did it every year successfully.

How Marketers Should Leverage New Marketing Technologies [Marketing Update]

How Marketers Should Leverage New Marketing Technologies [Marketing Update]:

Last week on Marketing Update, Karen and Mike sat down and talked about new technology for marketers: Kindle Fire, Google+ for all, and Google Analytics.


Kindle Makes Tablet Ownership More Accessible


Amazon has launched a new tablet called the Kindle Fire, which will definitely be in close competition with the iPad. It’s almost certain that the Kindle Fire will become mainstream due to its affordable $199 price tag, full Kindle ebook functionality, video, music, and full-color web browsing. Recent reviews state that the Kindle Fire is an excellent choice for consumers looking for a tablet that can be used for entertainment purposes.


Marketing Takeaway: The demand for mobile device innovation is constantly growing, and the Kindle Fire’s $199 price tag and features should drive new customers to adopt this product. Mike and Karen advise that you adapt your content to all mobile devices and figure out how to present your brand in a condensed and animated manner via apps, downloads, and advertisements.


Google+ Boosts User Base


Google+ gained 25-30 million users during its invitation-only period. Once Google made its social network available to everyone, it reached 40 million users. This influx of users occurred after Google changed its approach by explaining how “you don’t have to be some tech connected person to use us.” Even though Google+ has seen a 1,269% increase in traffic, they are still not seen as a major threat to Facebook’s reported 800 million account base. However, if Google+ continues to attract more users at this rate, there could be shift in social media authority between Facebook and Google.


Marketing Takeaway: Google+ still hasn't released features that would enable companies to create business accounts/pages on its social network, making it currently less applicable to marketers than other social networks like Facebook. That said, Google is planning to release business pages soon, which means marketers should become accustomed to the social network through their personal accounts so they are familiar with the ins and outs and can be ready to quickly create business pages when they become available.


Google Analytics Goes Real Time


Google Analytics is a tracking tool used by website operators to study the traffic patterns of websites. Recently, Google added its first real-time traffic tracker, eliminating the lag time for full data reporting. Its real-time data feature reveals your site’s active-visit count and creates consolidated reports that combine data, making it easier for users to understand. Google also now offers a new Analytics Premium Package, which will charge users for its services. The Analytics Premium Package is intended for larger companies looking for more data collection and additional modeling tools.


Marketing Takeaway: Google’s latest tracking tools are best suited for media companies that produce breaking stories that gain a lot of traffic to their site. However, the tools lack in their overall marketing analytics reporting. So if you're looking to collect closed loop marketing data and consolidate your reporting efforts with aggregate data from various channels, you'll need a more sophisticated, integrated marketing analytics tool. In a nutshell, marketers should choose tools based on their business goals.


What do you think of some of the latest technological advances available to marketers?


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