6 Things Brands Can Learn from “Watch the Throne”

6 Things Brands Can Learn from “Watch the Throne”: This summer Jay-Z and Kanye West released one of the most anticipated albums of the year – Watch the Throne (Island Def Jam Records). The promotion behind this collaboration between two of hip hop’s biggest stars showcases how brands can use digital to connect to their audiences and excite them to drive successful results. Island [...]