Five Marketing Tactics for 2013

Five Marketing Tactics for 2013:

We are a few weeks from the beginning of the new year and one of the things a business or website can do is make a new year's resolution to make their online presence better. For any website looking to improve their website traffic and sales, we offer five marketing tactics for 2013.

1. Diversify your incoming traffic - There are too many website owners that come to us with big drops in web traffic due to Panda or Penguin. While, ever website should try and get SEO traffic, no website should be dependent upon simply Google to bring them traffic. Every website should have a healthy mix of traffic from social media and other websites with traffic links. This ensures you will not only have good SEO as social media and links add to high rankings, but another source of traffic if your rankings do drop.
2. Start or restart your blog with the right keywords - Blogging is like taking vitamins. You know you should do it, but you forget about it or you simply do it incorrectly. Every website should have a blog, and it should be updated at least once a week. The blog should be on topics related to your website, so if you sell clothing, you should write about how to dress. Secondly, use the Google keyword tool to find keywords people are looking for already, to ensure you get traffic that already exists
3. Get more links from more sources - Google is getting really good at sniffing out links that are automated and not genuine. So you need to be genuine in your link building strategies, which means issuing press releases, writing original one-time content for guest blogs, creating images that people can embed in their websites and participating and asking for links at any event you attend. 
4. Understand the anatomy of a keyword - One issue we see a lot is called over-optimization that triggers a Google Penguin penalty. This tactic is using the same keyword over and over again on your website so you can rank for one particular word. Understanding the anatomy of a keyword can prevent over optimization. For example looking at SEO Services, we would use anchor texts like best SEO services, Princeton SEO Services, or SEO Services for business. All of the keywords have a root of SEO Services, but they are all different in their anchor text (what's linked) so they don't trip up any Penguin issues and you end having a wider variety of keywords.
5. Know your reputation online - Everyone has at one point or another Googled themselves. What people find can either be self satisfying or a bit of a shock. Getting a handle on your online reputation can ensure what you see when you Google yourself is what other people see as well.

Getting a marketing plan together in late 2012 is a great way to start 2013 on a great note so you can kill it in the new year. 

Term Reference: 

Reputation Management

SEO