By Fred Strahl
So you’ve joined HubSpot and the leads are flying in. More leads than you have ever seen from cold calling, direct mailing, or conventions combined. That’s great…but now what?
Unfortunately, more leads do not always lead to more revenue. Generating leads is only the beginning.
You have to see each lead as a seed. If you want to reap the benefits of this seed, you have to nurture it.
Lead-nurturing emails can only do so much and at some point you have to pick up the phone and make contact.
Here is a list of tips to keep in mind while cultivating your leads.
- Qualify each and every lead - Find out if the lead is worth your time. Are you talking to the decision maker or an influencer? Can this company fit your product in their budget?
Finding out the answers to these questions ...
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