There are too many advertising blogs. Way too many. Ironically, considering their topic is communications, most of them are unreadable thanks to a combination of poor content and loopy design.
We scoured more than 300 marketing blogs to see which are actually must-reads. We narrowed them down to just 22 (not counting Business Insider Advertising, of course!).
Bookmark these — or add them to your RSS feed — and your bases will be covered.
Wieden + Kennedy London
Why we like it: W + K London's parent office was the Cannes Lions' agency of the year. This blog takes you inside their London outpost: their campaigns, their flasks, and their British cupcakes honoring July 4th. There are a lot of agency blogs. Most are self-serving and rarely updated, this is an exception.
FFFFOUND!
Why we like it: FFFFOUND! serves as an aggregation of various images for creatives to draw inspiration from. This is not a site that covers the industry, or even posts pictures of ads, but it's widely read in the agency world.
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Seth Godin's Blog
Why we like it: Seth Godin's blog is largely a marketing advice column. He's probably the most famous living marketing consultant, and he's a prolific blogger and author. At times, you have to wonder if it's a waste of time, but Godin is still a must-read partly because —like it or not — everyone else reads him.
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See the rest of the story at Business Insider
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