20 Tips for starting a creative portfolio

20 Tips for starting a creative portfolio: 20 Tips for Portfolio Development from edward boches This is an exciting and challenging time to be entering the advertising business. Nike FuelBand, a digital platform and utility just won the Grand Prix at Cannes. Yet Apple still puts a huge hunk of its budget into billboards.  Brand events that no one sees in real life [...]

I Love Social Media Research Because: You Can Track Results Daily

I Love Social Media Research Because: You Can Track Results Daily: I recently wrote a blog post citing ten of the things I love about social media research. Today I address love #3. Social media research lets you track data on a daily basis. Tracking results on a daily basis isn’t really a big deal. Let’s face it. It’s easy as pie to to launch an [...]

Are You CRMing Your Inbound Marketing?

Are You CRMing Your Inbound Marketing?: The good marketer in you knows that good data is valuable. The great marketer in you understands that integrated data is priceless. Marketing automation has helped you ramp up and extend your marketing reach. Since you implemented your automation efforts at the beginning of this year, your website traffic has increased, you’ve attracted more qualified [...]

The Keys to Great Product Photography

The Keys to Great Product Photography: Product photography can be an incredibly daunting task and at the same time it’s one of the most important pieces of any online business.  Most of us get so wrapped up in taking the perfect product shot that it winds … read full post

Beyond Discounts: 3 Ways To Persuade Consumers To Spend

Beyond Discounts: 3 Ways To Persuade Consumers To Spend:
More of the same is just not good enough: Retailers must now look beyond simple promotional tactics to figure out how to stimulate demand through strategies other than price discounting.
read more

10 Things Every Exhibitor Should be Posting in Social Media.

10 Things Every Exhibitor Should be Posting in Social Media.: Figuring out what you should be posting on social media in the weeks leading up to and even during a trade show is easy. Just put yourself in an attendees shoes and tweet and post information they’d find valuable before and during a show. Attendees top three reasons for attending trade shows and conferences no [...]

KIAT MANAJEMEN: Inovasi, Mesin Pertumbuhan Perusahaan

KIAT MANAJEMEN: Inovasi, Mesin Pertumbuhan Perusahaan:
  Belum lama ini, Green Mountain Coffee Roasters, Inc. (GMCR), sebuah perusahaan kopi dan mesin pembuat kopi yang bermarkas di Waitsfeld, Vermont, Amerika Serikat (AS), mengumumkan relokasi Keurig, anak perusahaannya yang berbasis di Massachusetts, ke sebuah kompleks kantor di Burlington, Mass.

Brand Content: What Consumers Really Want?

Brand Content: What Consumers Really Want?: Brand content is one the main marketing problems for businesses today. Indeed, it’s a crucial question for brands to know what their prospects and customers really want from them in terms of content. Yahoo! France conducted a survey on a panel of 1856 people to better understand consumer perception of brand content. This survey, available [...]

How to Create a Brand Experience When Using Marketing Automation Tactics

How to Create a Brand Experience When Using Marketing Automation Tactics: The word “automation” is often attached to a rather negative stigma. Customers don’t want to be the target of “marketing automation,” and most small businesses would rather die than have their customers know they’re being targeted by computers and algorithms. After all, isn’t the point of content marketing to engage with customers and converse with [...]

The Ten Most Influential Women in Technology

The Ten Most Influential Women in Technology: Marissa Mayer's appointment as CEO of Yahoo! was an exciting development for her legion of fans -- both male and female. It was also an undeniable cause for celebration among those who would like to see more women in positions of power.

Three Ways to Develop Customer Evangelists

Three Ways to Develop Customer Evangelists: How do we love customer evangelists? Let us count the ways. "Your evangelists are passionate, loyal, and thrilled to recommend you," writes Alex Goldfayn at Mashable. "They are communicators—when it matters. They are your public defenders when times are difficult. Evangelists are also forgiving. They assume your mistakes are honest." ... Read the full article at MarketingProfs

Business Marketing Strategies: Retain Your Existing Clients And Increase Profitability

Business Marketing Strategies: Retain Your Existing Clients And Increase Profitability: Do you know the famous 80-20 principle in marketing? If you want your company to increase its profits, you would do well to follow this principle. Read this article to learn more.

64 percent of marketers targeting video content for the web, instead of TV

64 percent of marketers targeting video content for the web, instead of TV: BrightRoll recently reported that 64 percent of companies using video marketing think targeting it at web users is more effective than the television audience.

How Innovation Is More Poetry Than Science

How Innovation Is More Poetry Than Science:
Practical lessons from 35 years of writing poetry to help individuals and teams deliver more innovative products, processes, and services.

Time to Increase Sales with PR, SEO and Marketing

Time to Increase Sales with PR, SEO and Marketing: If you are worried about finances and slow sales at your business, it’s not the time to reduce your PR, SEO and marketing budgets. It’s time to increase them!
While these areas may not seem important to the core of your business, it’s essential to put more money, time and effort into them… especially when times [...]

7 Marketing Tips For Personal Branding Success

7 Marketing Tips For Personal Branding Success: It’s one thing to have a strong personal brand, it’s often another thing to have a profitable personal brand. By themselves, engagement, story-telling, and cultivating a social media following is not enough; personal brands must be profitable if they are going to be sustainable. I recently revisited Jim Horan’s highly successful One-Page Business Plan site, [...]

Top 100 Companies Increase YouTube Usage by Nearly Forty Percent

Top 100 Companies Increase YouTube Usage by Nearly Forty Percent: Burson-Marsteller recently released the results of its third annual Global Social Media Check-Up Study and YouTube came out as the big winner. The yearly report examines social media usage among the Fortune Global 100 companies, including Ford, Sony, Walmart, and HP. 82% of these companies are now maintaining YouTube accounts, the biggest jump up across [...]

Leadership Case: Program Jokowi untuk Jakarta Baru

Kasus kepemimpinan yang sangat baik. Visioner, konsep pemimpin politik baru, dimana dalam era baru ini kita menuntut pemimpin yang bisa kerja dan punya wawasan, dekat dengan persoalan masyarakat aktual, dan yang punya integritas bukan yang cari uang, bukan yang membiarkan semua praktek korup dan permainan uang. Praktik transparansi, good governance, manajemen dan pengendalian yang baik, problem solver di lapangan, bukan yang duduk di kantor. Kerja keras, melenyapkan semua pemborosan, penyelesaian pekerjaan langsung ke akarnya, alokasi anggaran yang baik, keputusan cepat, policy yang mengikuti best practice dan perkembangan model manajemen terbaik di dunia. Manajemen yang dilakukan nyaris sama dengan kunci keberhasilan perusahaan-perusahaan sukses. 

101 Fun Ways to Learn a Language

101 Fun Ways to Learn a Language: 07/15/2012 - Living abroad gives you the opportunity to study languages in non-traditional settings. For example, you can interact with locals and read primary texts to learn useful phrases you don't always hear in classrooms. This article introduces 101 fun ways you can improve your skills, including watching a "cheesy sitcom" or attending a sporting event. We hope it provides you with interesting ideas. ...

3 Key Points to Sustainable Employee Engagement

3 Key Points to Sustainable Employee Engagement: Recognize This! – To sustain high employee engagement over time requires intervention to ensure employees have what they need to do good work in an environment that is conducive to doing so.
Yesterday I wrote about the findings of multiple recent global employee engagement research reports, including Towers Watson’s latest Global Workforce Study. Today, I want to look more closely at Towers Watson’s new idea of “Sustainable Employee Engagement.”

I’ve written about this idea before, but in ...

7 Ways to Be Productive When There’s Nothing to Do

7 Ways to Be Productive When There’s Nothing to Do: No matter how busy you are normally in the office, there are always those days where you have nothing to do. You’ve filed all the papers, written all the reports, and even answered all your e-mails… Read more at Careerealism.

Related articles

• Avoid the Post Office Lines This Year: e-File!

  ---

• 8 Ways to Save on Home Office Supplies

  ---

6 Tips for Making It Work as a Part-Time Entrepreneur

6 Tips for Making It Work as a Part-Time Entrepreneur: When starting up, easing your way into entrepreneurship can pay off down the road. Here are some ideas for making that transition bearable.

10 Crucial Steps to Bring New Employees On-Board [Infographic]

10 Crucial Steps to Bring New Employees On-Board [Infographic]: Hiring employees can be an expensive exercise. And if employee turnover is high, it can be a financial drain that you would do very well to avoid. Today’s infographic is about how you can successfully assimilate new employees into your company. Here are 10 steps that you should take to minimize employee turnover: 1. Disclose

3 Ways You’re Already Doing “Social Selling”

3 Ways You’re Already Doing “Social Selling”: Planning a “social selling” strategy? I bet you’re already doing it. Here’s why. (Be sure to read through the end for a special bonus tip!) It’s called the World Wide Web. Ever hear of it? I invented it. Seriously, though… despite what you’ve heard from my social media guru brethren or any of the dozens [...]

7 Hot Ecommerce Marketing Trends You Should Know of

7 Hot Ecommerce Marketing Trends You Should Know of: E-commerce marketing has caught on  in the U.S., Europe and other developed countries, and the rest of the world has been discovering its power. Here are seven hot e-commerce marketing trends that you should know about. 1. Links: By adding links to relevant content such as blogs, articles, analysis, etc., e-commerce marketers are driving traffic

Meet The 22 Most Influential Advertising Bloggers

Meet The 22 Most Influential Advertising Bloggers:

There are too many advertising blogs. Way too many. Ironically, considering their topic is communications, most of them are unreadable thanks to a combination of poor content and loopy design.
We scoured more than 300 marketing blogs to see which are actually must-reads. We narrowed them down to just 22 (not counting Business Insider Advertising, of course!).
Bookmark these — or add them to your RSS feed — and your bases will be covered.