Management magazine, compilation of tips, techniques, knowledge, and how-to in management
Sunday, December 18, 2011
Has Price Competition Become Your Brand Strategy?
Has Price Competition Become Your Brand Strategy?: Last year at this time we wrote a blog post titled “When Promotions Kill Your Brand Strategy” outlining our concerns that, while brand promotions may drive traffic to a retailer, retailers need to be careful that their promotions aren’t out of sync with their customers’ need and enduring qualities of their brand. This year retailers [Read more...]
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