Hard Work, Marketable Skills, Feeling Appreciated Leads To Passion!

Hard Work, Marketable Skills, Feeling Appreciated Leads To Passion!: Passion does exist for some people but for most of us it evolves over time. In the past, it was known as a calling or vocation. There are those who have always known what they wanted to be — physicians, musicians, writers, teachers, ministers, — and have pursued those goals diligently and can’t imagine being [...]

Build Your Brand Through Developing Your Self-Awareness

Build Your Brand Through Developing Your Self-Awareness: A key component of developing your personal brand is to understand your strengths and weaknesses. It can be difficult to step outside of our self-perceptions and take a critical look at ourselves, but the process of doing so is imperative to increasing our self-awareness and focusing our brand towards areas where we are confident we [...]

Three Reasons to Say No to Clients

Three Reasons to Say No to Clients: Small businesses (and freelancers, of course) have two major problems. One, is where to find new clients. The other, is how to turn clients down. I can hear you say, ‘Wait, what??’. You’re probably thinking, ‘surely I want to get as many clients as possible, why would I want to say no to any of [...]

5 Ingredients for Airline Online Marketing Success

5 Ingredients for Airline Online Marketing Success: Online Branding Online branding is a critical success factor especially for legacy carriers, who compete on differentiation. Building consumer influence through branding is a key component for the marketing success of airlines – especially in a competitive price environment where a traveller may be tempted to choose a low cost carrier. The rising costs of [...]