The 80-20 Rule of Powerful Marketing Messaging

The 80-20 Rule of Powerful Marketing Messaging: Here’s a two-minute audio clip from yesterday’s Evangelist Marketing Teleconference, called Language is Everything: How and Why to Create Wildly Effective Language.  I covered 11 rules for creating powerful marketing messaging, and this clip covers rule number four. It’s what I call the 80/20 rule: The first 80 percent of your marketing message should be about [...]