8 Ways To Brand Yourself As A SME

8 Ways To Brand Yourself As A SME: (even if you’re a Generalist) As I discussed in earlier articles, branding yourself as a generalist doesn’t work in today’s search driven market of job shortages and mass competition. Today’s employers don’t even hire generalists for jobs requiring a generalist. Employers hire subject matter expertise first, then choose the subject matter expert who also has [...]