Euro 2012 has the income and TV ratings to stand with the big players in world sports - The Washington Post
WARSAW, Poland — The European Championship begins Friday boasting the numbers to back its reputation as one of world sports’ elite events.
UEFA will earn commercial revenues of at least $1.6 billion for the 16-team tournament in Poland and Ukraine, rivaling FIFA’s 32-nation World Cup for average match value.
With each match slot expected to draw an average television audience of 150 million fans worldwide, Euro 2012 will bring a near-daily diet of ratings bigger than the Super Bowl.
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