Hard Work, Marketable Skills, Feeling Appreciated Leads To Passion!

Hard Work, Marketable Skills, Feeling Appreciated Leads To Passion!: Passion does exist for some people but for most of us it evolves over time. In the past, it was known as a calling or vocation. There are those who have always known what they wanted to be — physicians, musicians, writers, teachers, ministers, — and have pursued those goals diligently and can’t imagine being [...]

Build Your Brand Through Developing Your Self-Awareness

Build Your Brand Through Developing Your Self-Awareness: A key component of developing your personal brand is to understand your strengths and weaknesses. It can be difficult to step outside of our self-perceptions and take a critical look at ourselves, but the process of doing so is imperative to increasing our self-awareness and focusing our brand towards areas where we are confident we [...]

Three Reasons to Say No to Clients

Three Reasons to Say No to Clients: Small businesses (and freelancers, of course) have two major problems. One, is where to find new clients. The other, is how to turn clients down. I can hear you say, ‘Wait, what??’. You’re probably thinking, ‘surely I want to get as many clients as possible, why would I want to say no to any of [...]

5 Ingredients for Airline Online Marketing Success

5 Ingredients for Airline Online Marketing Success: Online Branding Online branding is a critical success factor especially for legacy carriers, who compete on differentiation. Building consumer influence through branding is a key component for the marketing success of airlines – especially in a competitive price environment where a traveller may be tempted to choose a low cost carrier. The rising costs of [...]

When Fewer Employees Can Do More

When Fewer Employees Can Do More: Measuring the impact of workload on productivity -- and finding the sweet spot and the outer limit.

Four Traits of Collaborative Leaders

Four Traits of Collaborative Leaders: Zachary Tumin and William Bratton, coauthors of Collaborate or Perish! Reaching across Boundaries in a Networked World , introduce an excerpt about how managers can become collaboration catalysts from The Collaboration Imperative: Executive Strategies for Unlocking Your Organization's True Potential , by Ron Ricci and Carl Wiese.

Design Thinking as a Leadership Toolkit

Design Thinking as a Leadership Toolkit: Design thinking may be conceptualized as a leadership skill – to nurture leaders grounded in human needs, able to identify and formulate insightful problem statements, capable of generating rich and viable ideas, and the agility to pivot when things (inevitably) turn out different than you think.

Working at Home? Say Yes to Pajamas, Say Yes to Productivity

Working at Home? Say Yes to Pajamas, Say Yes to Productivity: Yes, I work in my pajamas. Is it because I’m unproductive, or am I, in fact, VERY productive?! I work at home as a freelancer writer and public relations consultant. I know…I know… I know EXACTLY what you’re thinking. What about that sentence doesn’t make you think “dilettante.” The truth is, I get more done [...]

5 Reasons Your Sales are not Growing

5 Reasons Your Sales are not Growing: What actions small business owners can take to improve sales without spending a fortune on traditional methods of marketing and advertising.

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Does Your Company Celebrate Innovation?

Does Your Company Celebrate Innovation?: When I talk about celebrating innovation, I'€™m not talking about outcomes. I think we tend to focus too much on these and not so much on the process itself. Everyone wants to be innovative but none want to go through the ups and downs of the process.