What are the key challenges for business innovation units? Let’s have a discussion on this. Below you get my starters. Your input is highly appreciated!Thursday, November 3, 2011
7 Challenges for Business Innovation Units
7 Challenges for Business Innovation Units:
What are the key challenges for business innovation units? Let’s have a discussion on this. Below you get my starters. Your input is highly appreciated!
What are the key challenges for business innovation units? Let’s have a discussion on this. Below you get my starters. Your input is highly appreciated!
How To Manage A Rebranding Campaign
How To Manage A Rebranding Campaign: From Lauren Drell:
So, you've launched a company, but you want to go in a different direction regarding the logo, name and maybe even some product features. A full relaunch is not easy, but it could be the X factor that drives your startup to success. We spoke with Luke Brassinga and Cassie Lancellotti-Young about what it takes to successfully rebrand your business.
What necessitates a rebrand?
First off, let's explain one thing: A rebrand isn't just a name change.
"True rebranding involves updating a company's goals, message and culture," says Luke Brassinga, a principal at social media marketing firm Likeable Brands. There are several good reasons for a rebrand—a merger, an acquisition, a diversified product line, an outdated company, an unsuccessful brand or a split company (think Netflix and Qwikster, prior to the reversion) can all merit a relaunch.
So, you've launched a company, but you want to go in a different direction regarding the logo, name and maybe even some product features. A full relaunch is not easy, but it could be the X factor that drives your startup to success. We spoke with Luke Brassinga and Cassie Lancellotti-Young about what it takes to successfully rebrand your business.
What necessitates a rebrand?
First off, let's explain one thing: A rebrand isn't just a name change.
"True rebranding involves updating a company's goals, message and culture," says Luke Brassinga, a principal at social media marketing firm Likeable Brands. There are several good reasons for a rebrand—a merger, an acquisition, a diversified product line, an outdated company, an unsuccessful brand or a split company (think Netflix and Qwikster, prior to the reversion) can all merit a relaunch.
7 Steps To Sure Fire Marketing Success
7 Steps To Sure Fire Marketing Success:
7 Steps To Sure Fire Marketing SuccessThis content from: Duct Tape Marketing Here’s my take on business. Every business is simply a set of systems and marketing just happens to be the most important of these systems. Few business owners have trouble thinking in terms of business systems for things like building their product, paying [...]
7 Steps To Sure Fire Marketing Success
This content from: Duct Tape Marketing
7 Steps To Sure Fire Marketing SuccessThis content from: Duct Tape Marketing Here’s my take on business. Every business is simply a set of systems and marketing just happens to be the most important of these systems. Few business owners have trouble thinking in terms of business systems for things like building their product, paying [...]
Tuesday, November 1, 2011
Are you ready for the era of ‘big data’?
Are you ready for the era of ‘big data’?: 11/2/2011 (article) - Radical customization, constant experimentation, and novel business models will be new hallmarks of competition as companies capture and analyze huge volumes of data. Here's what you should know.
Tuesday, October 25, 2011
Top Work at Home Jobs for 2011 – 2012
Top Work at Home Jobs for 2011 – 2012: By Holly Reisem Hanna With unemployment on the rise, companies looking to get leaner and individuals looking to achieve better work-life balance, working at home is becoming more popular than ever. Even though the Internet has made it possible for more and more people to do their jobs from home, not all jobs translate well [...]
Is your To-Do List becoming overwhelmed? Find out how an Action Program can help...
Is your To-Do List becoming overwhelmed? Find out how an Action Program can help...: Is your To-Do List becoming overwhelmed? Find out how an Action Program can help you become exceptionally well-organized.
Action Programs - Time Management Training from MindTools.com
www.mindtools.com
Learn how to stay on top of many simultaneous projects, and manage them in a co-ordinated, well-organized way.
Action Programs - Time Management Training from MindTools.com
www.mindtools.com
Learn how to stay on top of many simultaneous projects, and manage them in a co-ordinated, well-organized way.
5 Ways to Maximize Ecommerce Holiday Marketing
5 Ways to Maximize Ecommerce Holiday Marketing:
Say "Happy Holidays" to a shopper, and they'll most likely interpret it as, "Congratulations! Here's your giant headache. You're welcome." After all, what is a holiday shopping trip mean, anyway? Christmas music looped until you can't stand it anymore, a square mile of pavement around the mall with no place to park, and a million shoppers everywhere. To most people, this corresponds with a huge amount of inconvenience and frustration, which means that, if given the choice, most people will shop at home if they can, via the internet. For your ecommerce business, this can be nothing if not advantageous, at least if you're adhering to ecommerce holiday marketing best practices. Here are some tips for maximizing your potential this holiday season.
Say "Happy Holidays" to a shopper, and they'll most likely interpret it as, "Congratulations! Here's your giant headache. You're welcome." After all, what is a holiday shopping trip mean, anyway? Christmas music looped until you can't stand it anymore, a square mile of pavement around the mall with no place to park, and a million shoppers everywhere. To most people, this corresponds with a huge amount of inconvenience and frustration, which means that, if given the choice, most people will shop at home if they can, via the internet. For your ecommerce business, this can be nothing if not advantageous, at least if you're adhering to ecommerce holiday marketing best practices. Here are some tips for maximizing your potential this holiday season.Top 10 ways to get greater value from music in your marketing
Top 10 ways to get greater value from music in your marketing: Music is a powerful communication tool, yet many agencies and marketers relegate it to the soundtrack of television commercials. Increasingly marketers are embracing the power of music to engage their audiences and to build communities around the brand. But here … Continue reading →
No Time to Innovate
No Time to Innovate: We all know that when it comes to business, and life in general, that there are two major constraints we all face – and often trade off one against the other – those two constraints are time and money. How do companies balance the day to day operations with the need to innovate?
Nine Best Practices for a More Effective Elevator Pitch
Nine Best Practices for a More Effective Elevator Pitch: Whether you’re rallying support for a new innovation idea, seeking investors for a new business, partners to help sell your services, or new prospects to fill your pipeline, an effective elevator pitch is critical.
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